Thursday, September 22, 2011

Dead Tree Media

We went home from work the other night in a storm (not a metaphor), there was actually a storm. The winds were raging, there was a Tornado warning on TVNZ's website for the shore and upon leaving the office, the Habitual Fix Street wobble board was sailing up the street and taking out everything in its path.

Upon arriving at the top of our driveway, I force open the drivers door to be greeted by 26 pieces of "dead tree media" in my letterbox, or to put it more accurately, 10 pieces in the letterbox, 16 peppered throughout the surrounding flora and fauna and now saturated and papier mached to my white concrete driveway. Now combine the 26 in our letterbox with the surrounding 5 letterboxes on our shared driveway and multiply that accordingly and we now have 130 crappy, poor quality flyers advertising (very effectively to my flowers, trees and driveway by now) retail giants like Briscoes, Noel Leemings, Farmers, Pascoes, Stevens, The Warehouse.

The bad news is my trees have no disposable income whatsoever, nor the need for a toaster, diamond ring or LED telly…the good news (yet to be received) would be for these retailers to become present in this modern time of realization of the rapid demise of our planet and cease this incredibly irresponsible behavior. I'd also ask, if Jim says on TVOne news that we are expecting 60k winds, if I can adapt my hairdo, why can the distributors of this largely unwanted scourge decrease or cancel the print run accordingly or if they must, deliver a day later.

It seems so unfair that we can unsubscribe from receiving email and have so much control over the media that is being presented to us now but have no control over the one that is the most annoying by far.

I'm off to buy a "No Circulars" sign for the dip-shit that delivers in my area to ignore…


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